I know it's been quite a while since my last post. I never got around to posting anything on various Christmas-themed topics I had in mind. (You know how that time of year gets.)
But it's a new year, and time for a new post. On the radio show this past week, we talked about the use of Christian symbols in business advertising. Perhaps you've seen the Christian fish on a billboard here and there, or even received a business card with the fish or the cross printed on it. (I know I have.) In a nutshell, I explained that I find the practice disgusting.
In a similar manner, it was once considered disrespectful to use the American flag in advertising. Of course, that guideline seems to have been widely forgotten. Is the same thing happening to symbols of Christianity?
Using a Christian symbol does not tell me one thing about any so-called "Christian" values you or your business possesses. It tells me nothing about your commitment to welcoming strangers or loving enemies, honoring creation or serving the poor. (The current inhabitant of the White House--among the most vocally Christian of any U.S. president--is a case in point.) What it does tell me is that you're willing to advertise with religious imagery to make a buck. Sounds a bit like making a graven image to me.
As I mentioned on Monday's radio show, if you hand me a business card with a Christian symbol on it, it will find its way to the trash can. If your business has a billboard that exploits religious symbols, I will make a point of not patronizing your establishment.
But that's enough of what I think. Any thoughts on the matter? Is it really exploitation to use religious imagery in this manner? Am I just too opinionated as I frequently am? Chime in and let me know!
-Pastor Chris
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